face- mafia wars- book

one good game. now level 27 :) good to be a tyro. Wondering about the implementation strategy and why this game is so successful? Over 5 million playing daily.So is it every body wanted to be real life dons or atleast virtual dons? But for the don thing ,every body wanted to be somebody other than their present....Tats all the time i have...just 15 more exp points to reach level 28 :)